Release Date : November 2013
Client : MHCD
Ad Agency : Cactus
Production Company : Legwork
My Roll : Animation, drinking lots of 5-hour energy.
I think I can speak for everyone when I say I’m glad this project is over. Even though it is one of my favorite pieces we have created, the process was monotonous and very time consuming. For almost the whole piece we used 3D Sketch and Toon renders as the base. After Effects would select random frames from the base renders to give it that jittery look. Next we would draw loosely over each frame in Photoshop to give it a loose hand drawn style, followed by a shadow and highlight pass. Once we had all the scenes laid out and timed correctly we did a final pass over the top of shading, a white wash, and color.
Special thanks to John Camalick for his countless hours of work and sleepless nights.