Zack Citro | Motion

Mental Heath Center Denver

Release Date : November 2013

Client : MHCD

Ad Agency : Cactus

Production Company : Legwork

My Roll : 3D Sketch and Toon, Cel Animation

This process was monotonous and very time consuming. For almost the whole piece we used 3D Sketch and Toon renders as the base. After Effects would select random frames from the base renders to give it that jittery look. Next we would draw loosely over each frame in Photoshop to give it a loose hand drawn style, followed by a shadow and highlight pass. Once we had all the scenes laid out and timed correctly we did a final pass over the top of shading, a white wash, and color.

Special thanks to John Camalick and Sarah Jones for their countless hours of work and sleepless nights.